Balancing Decadence and Sustainability with Luxury Apartments

As a boutique accommodation provider in the heart of Cheltenham, we’re redefining what it means to live — and stay — responsibly. With a passion for elegance and a deep respect for the environment, we’re showing that sustainability and luxury can go hand in hand.

Sustainable Self-Care, Thoughtfully Delivered

Every detail in our apartments is designed to delight — right down to the bathroom essentials. We stock all our properties with L’Occitane en Provence products, known for their natural ingredients and long-standing commitment to the environment.

By participating in L’Occitane’s Eco-Refill Programme, we’ve significantly reduced our use of single-use plastics. It’s a small change with a big impact, and it reflects a shared vision we have with L’Occitane. Their sustainability goals include:

• Designing 100% of product formulas with at least 95% biodegradable ingredients by 2030

• Sourcing key ingredients like shea butter, almond, and immortelle sustainably

• Using 100% recycled plastic in packaging and offering refill options for 25% of their products by 2025

• Investing in biodiversity and reforestation efforts worldwide

So, when you stay with us, you can enjoy the luxury of a L’Occitane experience — all while contributing to global efforts to reduce plastic waste and preserve ecosystems.

Supporting Global Climate Solutions Through Ecologi

We’re also proud to use our platform to contribute to climate action. That’s why we’ve partnered with Ecologi, a UK-based social enterprise that funds real, impactful climate solutions.

For every booking made with us, we plant one tree. It’s a simple promise that adds up — we’ve already supported six reforestation projects across Kenya, Mozambique, Madagascar, Uganda, and Tanzania. These initiatives restore biodiversity and help remove CO₂ from the atmosphere.

But Ecologi’s impact doesn’t stop there. They also support:

• Carbon avoidance through renewable wind and solar energy

• Wetland and mangrove restoration

• Wildlife habitat protection

• Sustainable agriculture development

Proud to Be Part of a Plastic-Free Cheltenham

We’re based in a town that’s serious about sustainability. Plastic-Free Communities, founded by Surfers Against Sewage, has been helping Cheltenham reduce single-use plastic since 2017 — and we proudly support this movement.

We believe accommodation providers like us have a unique opportunity to lead by example. By aligning our practices with initiatives like these, we help make Cheltenham a greener, more environmentally conscious destination.

Other local projects we admire and support include:

• Food Loose, a vibrant zero-waste refill shop

• CheltenhamZero, which aims for community-wide net-zero carbon emissions by 2030

• Vision 21, a charity focused on sustainable living projects across Gloucestershire

Stress-free Sustainability for our Guests

We believe that, through making the green option the easy option across our apartments, we can encourage sustainable living, while keeping your life simple!

To achieve this we ensure:

• Recycling and Food Waste amenities are organised and easy to use
• Energy-saving programmes such as heating timers and boilers are pre-set
• Information about the Cheltenham public transport system is given in welcome folders

Our Digital Footprint, Thoughtfully Managed

Our commitment to sustainability extends to our online presence. The internet is a surprisingly large contributor to global emissions — releasing an estimated 1.7 billion tonnes of CO₂ annually — so we’ve made conscious choices about how our website is built and hosted.

We partnered with Sozo Design, a Cheltenham-based digital agency that shares our environmental values. Together, we ensure our digital presence is just as green as our physical one.

Sozo helps us lower our web-based carbon footprint by:

• Hosting our site on servers powered by renewable energy

• Creating energy-efficient, fast-loading pages that use less data

• Offsetting carbon emissions through a dedicated programme

• Supporting Ecologi projects — just like we do

Living Well, Living Green

At Luxury Apartments, we’re committed to showing that living well doesn’t have to mean compromising the planet. From our thoughtfully chosen amenities to the partnerships we foster and the community efforts we support, we’re constantly looking for new ways to do better.

So the next time you check in, know this: your stay isn’t just a luxurious experience — it’s also a small step toward a more sustainable, more hopeful future.