Top Brands used by Luxury Apartments

When it comes to furnishing our apartments, we prioritise three key elements: functionality, comfort, and a touch of luxury. Achieving this balance means being selective about the brands we choose. To craft a space that feels both elevated and inviting, we rely on high-quality, accessible brands that help our guests feel instantly at home. In this article, we’re sharing some of our go-to favourites—from kitchenware to bedding—along with real examples from our own properties.

Dannetti:

Founded in 2006 and headquartered in Bracknell, Berkshire, Danetti is a UK-based furniture brand renowned for its commitment to delivering high-quality, contemporary designs that cater to modern living. With over 15 years of experience, Danetti has established itself as a trusted name in the industry, offering a diverse range of furniture solutions for various home spaces. We have featured Dannetti in several of our apartments, using their unique decor and furnishings. Dannetti have a showroom based in Berkshire, as well as a website where you can browse and order the perfect fit for your home. 

Dusk

When it comes to furnishing our apartments, one brand we consistently turn to is DUSK. Known for striking the perfect balance between luxury and affordability, DUSK offers a beautifully curated range of homewares that elevate any space without breaking the budget. Their collection includes everything from soft, hotel-quality bedding and plush cushions to elegant curtains and statement furniture pieces. What sets DUSK apart is its commitment to quality—think breathable cottons, thoughtfully designed textures, and timeless, neutral colour palettes that make styling effortless. We love using DUSK for those finishing touches that make an apartment feel like home. Their pieces are not only stylish and comfortable but also durable, making them ideal for everyday living. Whether we’re going for a calm, minimalist look or layering textures for a cosy vibe, DUSK is always a go-to.

Gallery Direct (as found in John Lewis)

Gallery Direct, a Luxury Apartments favourite, furniture strikes the perfect balance between luxury and affordability, offering timeless, design-led pieces that elevate everyday living. From plush, upholstered sofas to finely crafted wooden tables, each item is made with high-quality materials that combine durability with elegant style. The brand focuses on delivering a sense of quiet sophistication—think clean lines, rich textures, and versatile tones—without the high-end price tag. Many collections also offer customisable options, allowing customers to tailor furniture to suit their space and taste. With its strong reputation for quality, value, and service, Gallery Direct remains a trusted destination for those seeking refined home furnishings that feel indulgent yet accessible.

Only companies can buy from Gallery Direct, but you can also find most Gallery Direct products at John Lewis.

Homesense

HomeSense is a go-to destination for those seeking stylish, high-quality homeware at discounted prices. As part of the TK Maxx family, it offers a constantly changing selection of designer and branded home furnishings, often up to 60% off the recommended retail price. HomeSense is popular for its treasure-hunt shopping experience, from unique statement pieces to everyday essentials, where no two visits are the same. Shoppers love it for the mix of affordability, variety, and the thrill of discovering something special for less. We love using Homesense for finishing touches, like pictures, plants, rugs, and mirrors. It keeps our properties looking luxurious, whilst also ensuring we don’t go over budget!

Robert Welch

Robert Welch cutlery is renowned for its sleek design, exceptional craftsmanship, and enduring quality, making it a staple in both everyday dining and special occasions. Designed in the Cotswolds and crafted from the finest stainless steel, each piece blends form and function with a distinctly modern edge. The brand’s collections range from minimalist to more traditional styles, all balanced with ergonomic comfort and lasting durability. People choose Robert Welch not just for its elegant aesthetic, but for its reputation as a trusted British name in design, offering timeless cutlery that elevates any table setting. It is on the pricey side, with cheaper alternatives available, however, it is a Cotswolds staple, featuring in a few of our apartments.