Gold Cup Accommodation - Hotels vs Serviced Apartments

The Cheltenham Gold Cup is one of the most prestigious horse racing events in the world, drawing thousands of racegoers to the town each year. Renowned for its style, atmosphere, and social tradition, the Festival transforms Cheltenham into a vibrant hub of excitement, elegance, and celebration.

For us at Luxury Apartments, these four unforgettable days in March are a highlight of the year. We love the energy the Festival brings to our beautiful town and welcoming guests who travel from across the UK and beyond to experience it.

Stay in comfort, space, and style

When attending the Cheltenham Festival, where you stay matters. After a full day at the races, you want somewhere comfortable, spacious, and perfectly located.

Our fully serviced Accommodation and houses are situated in Cheltenham’s most desirable areas, with everything you need within easy reach. Ranging from one to five bedrooms, each property offers generous living space, stylish interiors, and the privacy to relax properly after the day’s excitement.

Why stay in a Luxury Apartment during the Festival?

Exceptional value for space and comfort

Our apartments and houses offer significantly more space than traditional hotel rooms — often several times larger — while remaining competitively priced. Enjoy separate living areas, full kitchens, and room to unwind in comfort.

Thoughtful extras included

We provide everything you need for a relaxed and effortless stay, including luxury linen, household essentials, premium toiletries, weekly cleaning, unlimited Wi-Fi, and welcome items. Many guests also enjoy added touches such as Racing Post newspapers and local recommendations.

Personalised support

We help you choose the perfect property for your group and requirements. Families and groups are well catered for, with high chairs and travel cots available where needed.

Each property is fully furnished and individually styled, creating a comfortable home-from-home environment throughout your stay.

Unlike some hotels, our rates are based on per apartment rather than per person. We offer great rates for more extensive, spacious accommodations that can be split between more than one person.

Not forgetting, you also have the freedom to cook a late-night snack after your day at the races in your kitchen. Make the most of the appliances and take tips from a few handy cookbooks.

You won’t miss home when staying in one of our apartments. Enjoy the Cheltenham festival in the day and come back to a lovely, fully furnished apartment in the evening.

Ideal for groups and shared stays

Unlike many hotels, our rates are per apartment rather than per person, making larger properties excellent value when shared. Whether you’re travelling with friends, family, or colleagues, you can enjoy spacious accommodation without compromising on comfort.

Freedom to enjoy your stay your way

With your own fully equipped kitchen and living space, you can relax completely on your own schedule — whether that’s preparing a late-night snack after the races or simply unwinding in comfortable surroundings.

Spend the day enjoying the excitement of the Cheltenham Festival, then return to a beautifully furnished apartment where you can relax, recharge, and feel completely at home.